Candles and R Kelly at the ready? Turned on? If so then don't hold back and turn on the lights says Weight Watchers.
With only one in five Australian women reporting a healthy level of body confidence, Weight Watchers' 2016 Body Confidence Report aims to explore the complex relationship between Australian women’s self-perception and the impact it can have on their holistic well-being.
The report coincides with Weight Watchers new Love Yourself TVC.
Sexologist and relationship expert Dr. Nikki Goldstein says the results tell an important story of women who consider sexual well-being an important part of their lives, but who feel their body image perceptions can impact their overall lifestyle. She adds that these new statistics underline how body confidence can affect enjoyment of many facets of a woman’s lifestyle, including sexual satisfaction.
“How we feel about our bodies has the ability to impact every aspect of our lives,” Goldstein says.
“What a woman is feeling about herself can have a huge impact on her, including between the sheets. Everything from sexual position to keeping the lights on, to being focused on what her partner is thinking can often stop her from experiencing real pleasure and enjoying the moment.”
When it comes to intimate relationships, Weight Watchers found despite receiving positive emotional support and empowerment from partners, two in five women (41% report) admit being self-conscious during sexual activities.
Black is a continuation of Weight Watchers “Live Bigger” brand platform that was launched earlier this year with a new look, new campaign and new program.
Cam Blackley, BMF ECD, says “Earlier this year WW succeeded in turning around a four-year decline thanks to the new brand platform 'Live Bigger' which encouraged women to feel comfortable in their skin, and have the confidence to get out and experience more, living a bigger life. “Black” is a further bold step for any brand associated with weight loss. I am sure the campaign will resonate with all those that have experienced the truth behind it.”
The integrated campaign developed by BMF aims to start a national conversation about body image, confidence and sexuality. It’s supported by a film featuring WW members speaking to their own stories of confidence and self love which provide the honest and real voices behind the campaign.
The campaign also includes a three month program that not only inspires healthier choices but also includes additional content to empower women in an important aspect of their holistic wellbeing – sexual well-being, plus a website, digital media and a WW Black mood light which acts as a symbol to women to have the confidence to leave the lights on in the bedroom.
