Digital execution: Visual Jazz
Bakers Delight, the fresh baking retailer, has unveiled a new tagline, 'We're for Real', that is backed by a $6 million ad campaign.
The launch campaign runs across all media platforms and creative executions, including in-store merchandising, packaging, uniforms, digital and above-the-line TV, magazine and online advertising. It will roll out across 630 bakeries in Australia.
Bakers Delight, the fresh baking retailer, has unveiled a new tagline, 'We're for Real', that is backed by a $6 million ad campaign.The launch campaign runs across all media platforms and creative executions, including in-store merchandising, packaging, uniforms, digital and above-the-line TV, magazine and online advertising. It will roll out across 630 bakeries in Australia.
