ANZ is aiming to educate customers about their financial futures with its new app, called Grow by ANZ, and a series of interactive hologram events featuring Aussie star Keith Urban.
Urban took time out of his latest tour Down Under to talk to ANZ about how his new single 'Somewhere in my car' came together, and ANZ wants to let everyone know their finances can come together too.
ANZ global wealth CEO, Joyce Phillips, said: “Grow represents a series of innovations that are about helping people better connect with their financial future.
“We know our customers need help to break through the complexity and organise their finances. By bringing together banking, investments, superannuation and insurance in one easy-to-use digital experience, we are helping customers connect, protect and grow their wealth.”
ANZ will launch Grow with upcoming events in Sydney and Melbourne, featuring the Keith Urban hologram:
· Sydney, Thursday, 10 July 2014, Westfield Sydney
· Melbourne, Monday, 14 July 2014, ANZ Centre, Docklands
· Melbourne, Saturday, 19 July 2014, Chadstone Shopping Centre
The campaign will run across live events, social media, TV and print.
Credits
Client: ANZ
