It's all about the wearables
Some say 2015 will be dominated by the 'wearables' trend, but it seems that Victoria Bitter is ready to bat off the likes of Will.I."it's a cuff, not a watch".Am and boldly go where few tech firms have gone before.
This spot, rolling ahead of the 'summer of cricket', promotes the Live Cricket Watch watch - a device, it seems, which records every run at every match.
It reminds us of when Weetbix gave away a yellow-coloured FM radio with tokens from 100 packets in the Eighties. How many beers do you have to consume to get the watch? Who knows?
Still - pitched squarely at men (and blue collar men at that) - we're sure it's not taking advantage of anyone's pre-disposition for a bevvy or two in front of the game.
