"We realised no one had gone out and asked young people about what sex and sexuality looked like for Australian youth today," Vice Australia head of strategy and insights Alice Kimberley says.
Vice Australia and Durex have partnered to create a new three-part video series, produced off the back of the shared 2018 Millennial Sex Survey.
Almost 2000 Vice readers across the country responded to the survey that examines young Australians' attitudes and behaviours toward sex.
The objective was to gather genuine insights around being safe, and the questions that readers had around the subject.
To answer some of these questions, Vice and Durex have teamed up with three young educational experts for Sexplanations.
The series casts a positive light on themes related to sex that speaks directly to the audience in a language they understand and trust.
The series features Bryony Cole from podcast Future of Sex, Sexuality and Pleasure educator Euphemia Russell, and Safety and Inclusivity Coordinator at Melbourne’s Cool Room, Kate Pern.
In each video, Cole, Russell and Pern will talk through common misconceptions and questions around sexual communication, pleasure, and safe sexual health, while promoting positive, safe and inclusive sex practices.
“The dating scene is tough enough without having to worry about STIs, and this partnership with VICE allows us to champion the core truth of Durex that safe sex can be good sex,” RB, Durex parent company, category manager personal care Kelly Benton says.
“With our VICE experts and the ’Sexplanations’ series, Durex hopes to reduce the stigma around STIs and condom use to provide a healthy environment for sexy, safe conversations between the sheets."
"The public debate around sex and sexuality has never been louder or more fascinating: from the ubiquity of porn, to rising STI rates and an increasing acceptance of non-traditional gender norms," Vice Australia head of strategy and insights Alice Kimberley says.
"These shifts reflect not only a debate about sexuality and pleasure, but a wider narrative around identity and how youth are defining and expressing themselves."
Vice Australia intends on releasing this study on an ongoing basis.
