To support the arrival of Vegemite Squeezy, Vegemite will be launching a new advertising campaign that lets people know how to make anything ‘taste like Australia’.
Iconic Aussie brand Vegemite is expanding its range with the arrival of a new product, Vegemite Squeezy.
It is still Vegemite, just squeezier and upside down in a squeezable bottle.
“We know that Aussies are passionate about their Vegemite and here at Vegemite, we take a lot of pride in making a range of Vegemite products that every Australian can enjoy,” Bega Foods head of marketing Matt Gray says.
“We’re excited to launch Vegemite in this new convenient format. It’s the great tasting Vegemite you know and love, just easier and squeezier.”
Bega Cheese Limited’s team of Vegemite experts have worked hard behind the scenes at the home of Vegemite in Port Melbourne to deliver a great tasting Vegemite Squeezy product.
“We know that cooking with Vegemite, fondly referred to as ‘Australia’s umami’, is on the rise," Gray says.
"From Vegemite and cheese spaghetti to Vegemite and cheese scrolls – Vegemite creations are popping up in kitchens across Australia. Vegemite Squeezy makes Vegemite even easier to use and enjoy – Vegemite enthusiasts will love the new addition to the Vegemite family.”
To support the arrival of Vegemite Squeezy, Vegemite will be launching a new advertising campaign that lets people know how to make anything ‘taste like Australia’.
Simply squeeze a little bit of Vegemite in your spag, on your snag or your favourite snack.
The campaign will be across out of home, digital, tv and other channels.
The campaign for Vegemite Squeezy also builds off the media generated after the launch of the Vegeknife - highlighting the issue of cross contamination with Vegemite and butter.
Credits
Client: Bega, Vegemite
Creative and Media Agency: Thinkerbell
