The sad reality is that the prevalence of cancer is on the rise. But those Australians impacted by the disease are not alone or without support.
VCCP has released its first work for the Cancer Council since winning the account last year, introducing a new brand campaign and creative platform for the organisation.
The emotive ad aims to drive awareness of Cancer Council’s vital services and is based on the insight that the number of Australians living with cancer is expected to increase by a staggering 72% in the next 22 years.
The ad, which is the first national brand campaign from the Cancer Council, highlights how the organisation helps Australians through support, research, prevention and advocacy.
Through cinema, TV, digital and a series of revealing online films featuring people from all walks of life affected by cancer, the campaign gives Australians a unique insight into the importance of Cancer Council’s work.
"Our aim is to reveal the vital work and services this great organisation provides. It’s been a privilege to tell their story and I’d like to thank everyone involved who gave up their time to speak frankly, honestly and compassionately about the impact of Cancer Council on their lives and our agency production partners for their passion, time and commitment to helping bring these stories to life," VCCP ECD Gary Dawson says.
Cancer Council CEO Sanchia Aranda credits VCCP for developing the moving and honest campaign and thanks the agency for its additional pro-bono hours.
“Looking ahead to a future when almost two million Australians will be living with or have survived cancer, Cancer Council will continue to work with the community to support those affected. This new campaign will help Australians understand the range of ways we can offer vital support," she says.
