The event attracted 500 revellers and yielded the best night of trade in two years.
Uber Eats and creative agency Hello Social launched a 'Rave to Save' gig aimed at raising funds to appeal the restricted hours forced upon Paddington's late night restaurant, The Indian Home Diner.
The event was delivered by Hello Social which put together the artist lineup, garnered the support from the venue and other partners, managed the ticket sales, created the event artwork and delivered a compelling social narrative which saw the event sell out inside 48 hours of being posted on the Uber Eats instagram account.
'Rave to Save' attracted 500 revellers and yielded the best night of trade for Indian Home Diner in two years and will almost certainly have a longer lasting impact.
Indian Home Diner owner Robert Chowdry said: "To have over $10,000 passed onto me from the ticket sales to help fund my appeal to this DA is beyond my wildest imagination. I thought I may have to close but instead now I am full of energy. With the help of Uber Eats and a town planner I can keep my small business dream ticking."
Head of marketing, Uber Eats ANZ, David Griffiths said: "Like the hundreds who were there on Saturday, or the thousands who have shown their support online, Uber Eats will be cheering on Robert all the way to the finish line helping him get his hours restored."
The prospect of a positive outcome is gathering momentum with several local councillors indicating they heard the collective will of the people amplified on social media and at the event.
Woollahra councillor Sean Carmichael said: "The public outcry has been significant. A 5000-odd strong petition, and a hugely successful Uber Eats Rave2Save Indian Home Diner over the weekend, shows enormous public support for the venue’s cause."
Managing director Hello Social, Sam Kelly said: "We saw the fight to save Indian Home Diner chatter erupt quickly on social media and knew it was a worthy cause. It's important that brands do more than just advertise and connect with audiences through initiatives that align with their passions, emotions and values."
Alongside Uber Eats and Hello Social, partners of the Rave to Save event included Bondi Lines, The Unicorn Hotel, Better Beer, and Born Bred Talent.
Credits:
Client: Uber Eats
Marketing director ANZ: Andy Morley
Head of Markeitng ANZ: David Griffiths
Culture Lead: Josh Pickstone
Communications lead: Nick Vindin
Apac social lead: Isaac Lai
Creative & PR: Hello Social
Managing director & Creative director: Sam Kelly
Director of client experience: Maddie Marovino
Head of services: Matthew Nguyen
Projecter director - AV: Will Williams
Project director - PAID : Gidon Jacobs
Senior account manager: Jordan Sisson
Event Crew: Yay Xavian, Lauren Houghton, Emily Bradwell, Abbie Bradwell
PRODUCTION
Director, DOP and Edit: Tyson Lloyd Films
Photography: Life WIthout Andy & Erikie
