“Uber Eats is synonymous with entertaining, culturally-led campaigns and this is no different."
Uber Eats has unveiled the latest faces in its Eat Local campaign, Australian music artists Peking Duk.
The Eat Local series developed by Hello Social, is part of Uber Eats’ mission to support local businesses by helping people discover adverse range of restaurants in their suburbs, encouraging them to visit the store, pick up takeaway or get a meal delivered.
In the push to raise awareness of buying and eating locally, Uber Eats together with Hello Social, have also teamed up with Apparition for a unique out-of-home campaign featuring ahand-painted mural of Peking Duk. The billboards can be seen throughout metro cities including Sydney, Perth, Melbourne and Brisbane.
Bec Nyst, general manager of Uber Eats, ANZ said: “It’s been a challenging time formany locally-owned restaurant businesses, and to help support their recovery we're linking up with restaurants in every state and territory to promote them through digital campaigns and on the Uber Eats app. We are also partnering with local legends like Peking Duk to help people discover a diverse range of restaurants in their neighbourhoods.”
Sam Kelly, managing partner of Hello Social said: “Uber Eats is synonymous with entertaining, culturally-led campaigns and this is no different. We have unearthed thebreadth and depth of local food culture with films co-directed by talent like Mick Fanning, Mimi Elashiry and now Peking Duk, who have the notoriety and street credibility to tell their suburb’s story.”
The campaign is set to be deployed across OOH, street murals, social and talent channels.
Credits:
SENIOR DIRECTOR, HEAD OF APAC MARKETING: Lucinda Barlow
MARKETING DIRECTOR ANZ: Andy Morley
HEAD OF MARKETING UBER EATS ANZ: David Griffiths
CULTURE LEAD: Josh Pickstone
MARKETING MANAGER: Olivia Sykes
PARTNER & MANAGING DIRECTOR: Sam Kelly
DIRECTOR OF CLIENT EXPERIENCE: Maddie Marovino
STRATEGY DIRECTOR: Matt Pearce
HEAD OF CREATIVE SERVICES: Matthew Nguyen
HEAD OF MEDIA & ANALYTICS: Daniel Hill
HEAD OF TALENT & PR: Melissa Leverett
GROUP ACCOUNT DIRECTOR: Ed Poppa
ART DIRECTOR: Dana Al Habel
SENIOR PRODUCER: Kat Camrass
SENIOR ACCOUNT MANAGER: Gabriella Lock
SENIOR ACCOUNT MANAGER: Nicole Vella
ACCOUNT MANAGER: Carla Wong
PRODUCTION COMPANY: WE KNOW VIDEO
DIRECTOR & PRODUCER: Jack Shanahan
DOP: Louis Brandt
2ND UNIT: Matt Coates
LEAD EDITOR: Myles McAlister
ONLINE: Luke Brown
PRODUCTION ASSISTANT: Daniel Lawrence
PR AGENCY: HERD MSL
