Aiming to significantly increase awareness of the Byron Bay business.
Online travel agent TripADeal has released ‘Make your next holiday the G.O.A.T.’ (Greatest of All Trips) via Sydney-based creative agency, Two Palms.
Drawing inspiration from the pop culture term ‘G.O.A.T.’ and its definition of ‘Greatest of All Time', TripADeal and Two Palms saw synergy with the travel brand’s bucket list deal offering and re-engineered this to read ‘Greatest of All Trips’.
TripADeal packages range from African Safaris, Japanese cultural tours, Antarctic expeditions to Northern Territory glamping stays and Bali villa holidays. Since their launch in 2011, they’ve helped over 500,000 Australians explore the world.
Now they’re setting their sights on helping many more achieve their travel dreams, with this campaign aiming to significantly increase awareness of the Byron Bay business - which in May this year announced a partnership with Qantas.
TripADeal partnered with Sydney-based Two Palms agency to deliver the campaign, which features Bobby the goat experiencing his own ‘greatest of all trips’ in Turkey, Greece, South Africa and Japan, as seen in their ad.
Co-founder Richard Johnston said: “With the world well and truly back open, the travel environment is more cluttered and competitive than ever, so we really wanted the campaign creative to pack a punch and stand out from the crowd."
Co-founder Norm Black said: “The demand for great travel deals is higher than ever, and we have over 200 incredible offers that make it easy and affordable for people to find their G.O.A.T. All they need to do is choose where they want to go, and we take care of the rest.”
Amplified nationally, the campaign will be across multiple channels including tv, outdoor, print, radio and digital platforms in Brisbane, Sydney, Melbourne, Adelaide and Perth."
Credits:
Creative team
TripADeal
CEO / Co-Founder: Richard Johnston
Chief Marketing Officer: Dwayne Birtles
Marketing Manager: Lucy Walgers
Brand Manager: Carlos Sanchez
Two Palms Media
Founder & Director - Ed Ringwood
Lead Producer - Brie Stevenson
Creative Director - Cameron Montgomery
Art Director - Maximiliane Werkle
Executive Producer - George Vasiliadis
