Did you know you can fit a herd of goats in the boot of a RAV4?
Toyota has unveiled its new look RAV4 model car in a two-part campaign by BWM Dentsu.
The campaign takes the 'anything goes' attitude of the new RAV4 in a crazy content series with a few of the internet’s favourite things; clowns, goats and women doing weights.
The car brand launched a TV commercial for above the line use as well as the content series, using the classic Cole Porter song ‘Anything Goes’.
The content videos are to be driven exclusively through digital and social channels.
BWM Dentsu executive creative director, Ashdeen Naidu, says the agency couldn’t rely on a cookie-cutter idea or execution in the notoriously crowded automotive sector.
"We intentionally took a different approach on this project. Creating bespoke executions for the traditional and digital components of the campaign allowed us to communicate the benefits of the new RAV4 in the way that would work best for each medium”, says Naidu.
The campaign will run across TV, digital and social, including Facebook, YouTube and Instagram.
Credits
Client: Toyota
Brad Cramb- Divisional Manager, National Marketing
Katie Thompson - Corporate Manager, Brand Management & Communications
Hannah Roy - Commercial Communications Manager, National Marketing
David Andrawes - Commercial Communications Coordinator, National Marketing
Agency: BWM Dentsu
Rob Belgiovane - Chief Creative Officer
Asheen Naidu - Executive Creative Director
Kevin MacNamara - Senior Copywriter
Sarah Parris - Senior Art Director
Karl Bates - Executive Planning Director
Andrew Henderson - Senior Account Director
Margot Fitzpatrick - Head of Onscreen
Production Company: Revolver
Stephen Carroll - Director
Tobias Webster - Producer
Post Production: The Butchery
Graeme Pereira - Editor
Billy Wychgel - Grade
Drew Downes - Online
Music and Sound: Nylon
Stuart Welch - Sound Designer
Scott Langley - Music Arranger / Composer
Elise Lindsay - Music Supervision
Karla Henwood - Executive Producer
Warner Chappell - Publishing, "Anything Goes"
Content Videos
Client: Toyota
Brad Cramb- Divisional Manager, National Marketing
Katie Thompson - Corporate Manager, Brand Management & Communications
Hannah Roy - Commercial Communications Manager, National Marketing
David Andrawes - Commercial Communications Coordinator, National Marketing
Agency: BWM Dentsu
Rob Belgiovane - Chief Creative Officer
Asheen Naidu - Executive Creative Director
Kevin MacNamara - Senior Copywriter
Sarah Parris - Senior Art Director
Karl Bates - Executive Planning Director
Andrew Henderson - Senior Account Director
Margot Fitzpatrick - Head of Onscreen
Production Company: Infinity2
Dan Reisinger -Director
Annie Schutt - Producer
Post Production: Infinity2
Morgan Benson Taylor - Post Producer
James Ashbolt - Editor
Music and Sound: Nylon
Stuart Welch - Sound Designer
Elise Lindsay - Music Supervision
Karla Henwood - Executive Producer
Warner Chappell - Publishing, "Anything Goes"
Performers: Rusty and Another Guy
Rusty Berther - Writer/Performer Mike McLeish - Writer/Performer
