Australian cricketers are being readied for victory in a Toyota Australia campaign that promises to teach them how to celebrate in style.
Australian cricketers are being readied for victory in a Toyota Australia campaign that promises to teach them how to celebrate in style.
Created by Gemba in association with One Green Bean and The Media Store, the spot shows Toyota's sports enthusiasts, Steve and Dave, demonstrating the art of “celebrating celebrations.”
Cricketers including Steve Waugh, Brett Lee, Glenn McGrath, Dave Warner and Ellyse Perry make an appearance in the campaign, in which Toyota's good-time specialists showcase well-recognised celebrations like the 'Chainsaw' as well as introducing new techniques like 'The Pigeon'.
The campaign is a follow-on from Toyota's 2014 version. Toyota Australia's manager of sponsorships, events and promotions, Nic Lloyd, said that campaign “really resonated” with cricket fans.
'Celebrating celebrations' will run across social media, print, in broadcast and on Toyota's internal channels.
What do you think? Is Toyota driving in the right direction by bringing this one back? Let us know your thoughts below ...
