Redefining how Australians see Winter.
Tourism Tasmania is encouraging Australians to refuel their souls this winter with Its Off Season campaign by BMF.
The campaign, shot in black and white by artist and photojournalist Stephen Dupont, captures the unique ways Tasmanians embrace the winter season.
Tourism Tasmania’s ‘Off Season’ aims to redefine how Australians see winter and asks Aussies to embrace it, rather than escape it. Because winter is when Tasmania gets a little more Tasmanian - things get wild, weird, and wonderful.
David Fraser, creative director at BMF: “To celebrate the delightful off-ness of Tasmania, we sought to create a campaign that captures Tassie’s creative ‘Off Season’ spirit at its best. Because in the darkest depths of Australian Winter, the island state comes alive.”
The campaign launches across Cinema, BVOD, OLV, OOH, Print, Audio Streaming, Digital and Social, around the nation.
Credits
Creative Agency: BMF
Chief Creative Officer: Alex Derwin
Creative Director: David Fraser
Associate Creative Director: Casey Schweikert / Rees Steel
Creative Team: Robert Boddington / Jack Robertson
Head of Art & Design: Lincoln Grice
Design Director: Fiona McLeod
Chief Strategy Officer: Christina Aventi
Planning Director: Thomasine Burnap
Chief Executive Officer: Stephen McArdle
General Manager: Richard Woods & Aisling Colley
Group Account Director: Edward Hughes
Senior Account Manager: Claire Emery
Account Executive: Connor McMurdo
Director / Photographer: Stephen Dupont
Production Company: The Kitchen Creative
Executive Producer: Zabrina Wong
Photographers: Jesse Hunniford & Rémi Chauvin
Producer: Grace Quinn
Stills Grade: Shayne Pearce
Post Production: Bantam Productions
Integrated Producer: Holly Whiteley
Edit & Online: Al Moore
Grade: White Chocolate
Sound Production: Rumble
Art Buyer: Basir Salleh
Production Director: Karen Liddle
Finished Artist: Catarina Duardo
Creative Services Director: Clare Yardley
Retoucher: Angus Whalan
PR: Abigail Dawson & Elliott Holohan
Digital Creative Agency: Clemenger BBDO
Media Agency: Starcom
Website Implementation Partner: Orchard
