Thousands of new babies, millions of anniversaries and millions more birthdays will all happen today. And every day.
'Today is the day' is at the heart of Brisbane fashion label Maiocchi's new brand positioning – encouraging women to think of every day as a special occasion worthy of donning the label.
Brisbane agency Engine is behind the rebrand.
Merrin McCormick, co-creative director at Engine, said: “We wanted to give women permission to play dress-up and enjoy the pleasure of Maiocchi's beautiful fabrics, flattering lines and quality finishes any day of the year.”
The new brand was unveiled at Maiocchi's Brisbane store on Tuesday evening.
