'Whatever Makes You Tick' highlights the breadth of content on TikTok.
A new, off-platform brand campaign from TikTok celebrates Australian content, creators and subcultures.
The all-Aussie content includes a diverse mix of voices and video styles from across Australia, highlighting the original content that is shared every day on TikTok to entertain, inform and inspire.
Featured is work from creators including Sam Cotton, @mrsamcotton, and his illustrated videos of inanimate objects, @loserfruit, one of the world's top female gamers, loop animations from CGI artist, @marblemannequin, and the graphics made viral by Melbourne-based, line marking business, @southeastlinemarking.
The campaign is soundtracked by Sydney-based singer and songwriter, Voli K's @volikmusic soul-infused track 'Hello'.
@tiktokforbusiness_anz Our first video articulates the breadth of content on TikTok, from hedge trimming to ASMR, you'll find Whatever Makes You Tick, on TikTok.
♬ original sound - TikTok For Business
Serena Leith, global marketing director at TikTok Australia & New Zealand: "At the heart of this new brand campaign is the idea that no matter what makes you 'tick', there is an amazing breadth of 'thumbstopping' content ready for you to enjoy on TikTok right now.
“To bring this to life we harnessed the power of our unique local creators and some of the most compelling and unexpected videos you can find on TikTok, to produce a campaign that is culturally and contextually relevant, brings joy and busts the myths around what to expect from TikTok."
The campaign concept and tagline, 'Whatever Makes You Tick', aims to give the TikTok brand a local, relatable voice that doesn't take itself too seriously, and is warm and accessible to everyday Australians.
'Whatever Makes You Tick' will run until 26 September across BVOD, programmatic video, video platforms, high impact and standard display, digital OOH, audio and targeted brand partnerships to engage audiences across multiple touch points.
