"Our aim is to create captivating content that deeply engages our audience."
Publisher Man of Many has launched a campaign, produced in partnership with Tissot, featuring Australian basketball player and Olympian Lauren Jackson.
The campaign highlights Jackson's career, her passion for basketball, and the legacy she continues to build. It captures the shared values of precision, performance and excellence that Tissot champions.
Man of Many’s in-house production studio collaborated closely with Tissot to create a nine-minute long-form video profile with exclusive insights.
"Working with Lauren Jackson to tell her incredible story has been a privilege," Harry Parsons, head of branded content at Man of Many, said.
"Her journey embodies dedication, resilience, and passion, and it’s exactly the type of compelling, long-form storytelling we’re prioritising as we expand our video offering in 2025.
"Our aim is to create captivating content that deeply engages our audience and highlights the values that resonate with our brand partners."
This video release marks a key milestone as Man of Many increases its investment in video content in 2025, significantly growing its YouTube presence and creating deeper, richer narratives in collaboration with premium brands.
“The collaboration with Tissot demonstrates our focus on blending premium lifestyle content with authentic narratives," Nick Hall, editor-in-chief at Man of Many, said.
"Lauren Jackson’s profile uniquely highlights how sports and personal style intersect, perfectly aligning with our audience's growing appetite for sophisticated, sport-inspired storytelling."
Supporting editorial and video content is now live across Man of Many’s digital platforms, including YouTube.
Credits:
Client: Tissot
Production Partner: Man of Many Media
Campaign Management: Harry Parsons, Man of Many
Talent: Nick Hall, Man of Many, Lauren Jackson
Cinematographer: Ocea Films
Production: Harry Parsons, Man of Many
Director: John Guanzon, Man of Many
Editor: Ocea Films
Feature Article: Rob Edwards, Man of Many
Location: Tissot Boutique, Melbourne
