The Transport Accident Commission (TAC) is moving into experiential this Christmas asking road users to “Be Present”... literally.
As part of the campaign,The Graffiti Group has installed a giant inflatable Christmas present in both metro and regional locations around Victoria. Inside, people are able to wrap themselves up as a present in a photo booth, allowing them to appear in their own gift cards.
Photos can also be uploaded to a campaign microsite, allowing users to create Christmas video e-cards.
The campaign pushes the message to Victorian road sues to “be Present” over the Christmas season because “the best present you can give is being there.”
TAC's Cath Allen said: “This is an original and thought-provoking way to appeal to all road users and ask them to think about how their actions on the roads could affect their friends and family.”
