Meet a friendly cockney toilet who’s seen a lot of crap in his time.
Online platform to connect with tradies hipages have launched its new brand platform ‘Start with hipages’ in collaboration with Thinkerbell.
The campaign targets both sides of the hipages marketplace by giving confidence to homeowners looking to navigate home maintenance and improvement, and to tradies looking to build and sustain their businesses.
hipages VP marketing Nick Ellery said ‘Start with hipages’ highlights how the brand eases the stress of home improvement for both homeowners and tradies.
"It’s about making the first step simple and successful — whether that’s beginning a renovation or building a trade business," Ellery said.
"This message is adaptable and applies at every stage of the journey, creating a stretchy and enduring platform.”
The work culminates in engaging spots where the walls can quite literally talk - and they’ve got a lot to say.
On the homeowner's side, viewers meet a friendly cockney toilet who’s seen a lot of crap in his time but unfortunately this reno takes the urinal cake.
And for tradies, a rough-around-the-edges mailbox is bemused as to why a tradie would hinge their business aspirations on a few flimsy magnets.
Thinkerbell executive creative tinker Sesh Moodley said if the walls could talk, what would they say?
"And how would they say it? It’s such a fun, simple thought and has been a joy to write. Plus it’s always nice to collaborate with our mates at Glue Society," Moodley said.
Thinkerbell general manager Phillippa Netolicky said it’s been an absolute pleasure collaborating with the team at hipages.
"We’re excited to continue growing and strengthening the hipages brand across Australia," Netolicky said.
The platform features a breadth of assets across Broadcast TV, CUTV, YouTube, Social and Radio.
Credits:
Client: hipages
Creative agency: Thinkerbell
Production Company: Revolver
Director: Glue Society, Paul Bruty
Sound: Sonar Music
Media agency: Avenue C
PR agency: We Are Different
Brand agency: FutureBrand
