Ikea shows off its multiple storage solutions, as narrated by Swedish actress Lena Endre.
Ikea Australia has released its new autumn retail campaign by creative agency The Monkeys.
The spot focuses on storage solutions, under the brand platform, ‘The Best Day is the Everyday’.
The TV ad takes a look at the challenge for many young families, a lack of storage in small living spaces, through the eyes of a child's plush toy.
The campaign highlights a range of storage products to help with organisation such as shelves, boxes and smaller side tables.
“We’re very happy with this playful autumn campaign and hope it will inspire many Australian families to find the happiness to be had in the everyday when things are stored away and clutter-free," Ikea Australia national marketing manager Kristin Bengtsson says.
"The aim is to free up more time to be able to focus on the fun stuff in life,"
“It complements our series of unique spots that differentiate IKEA from our competitors, while successfully engaging and motivating consumers to visit our stores and website."
