A good artist borrows, but a great artists steals. The same could be said for agencies and 3rdspace has stolen from the greatest of the great masters in its latest campaign for Menulog, creating a literal take on Leonardo da Vinci’s Last Supper.
The TV ad puts 13 Aussie lads in the picture and the table talk amongst these latter day apostles is what to have for this particular supper - Thai, Indian or pizza?
“It’s not every day you can say your art director was Leonardo da Vinci, but the spot perfectly highlights the versatility and functionality of Menulog.com.au,” said 3rdspace director Rob Logan.
“Menulog.com.au revolutionised the online ordering category and we wanted an equally strong and cut-through campaign to show how easy it is to find the perfect takeaway online,” said Menulog CEO Dan Katz.
The campaign will run across week free-to-air and subscription TV.
Credits:
Creative Directors: Rob Logan and Gary Eck
Account Director: Tim Rasbash
Director: Gary Eck
DOP: Damian Wyville
Art Director: Leonardo da Vinci
Producer: Franky Templeman
Wardrobe: Howard Steeves
Set design: Chris Stewart
Hair and Make Up: Desiree Wise
Audio: James Martell Nylon Studios
Post: Andrew Mcphee Montage Media
