The campaign launched in the AFL and NRL Grand Finals and other high profile programs with 60-second and 30-second versions.
The Bottle-O customers already identify their shopping experience as being welcoming and fun. Being local and independently-owned, The Bottle-O owners are often larger than life characters who play a big part in their communities.
Channel T has developed the brand campaign, bringing to life how loved The Bottle-O owners are within their local communities.
A musical production, the campaign follows the journey of our hero The Bottle-O owner, Jonno, on his walk to work.
Performed to a re-record of Katrina and Waves ‘Walking on Sunshine’, the newly-written lyrics convey the story of our owner and his relationship with the community.
Channel T, ALM (Australian Liquor Marketers) and media agency Starcom have worked closely together to kick the campaign off with a bang, launching in the AFL and NRL Grand Finals and other high profile programs with 60-second and 30-second versions.
“We’ve bottled that fun and welcoming experience you can only get from The Bottle-O into our lovable hero, and owner of The Bottle-O, Jonno," says Channel T executive creative director Pete Cerny.
"He’s that person from your local community you just can’t help but like - especially when he’s on his way to work rocking to a kick-ass version of 'Walking on Sunshine'. We’re pumped to see these spots grab some eyeballs during the grand final weekend.”
Supporting the brand activity, the campaign’s distinctive assets will be used across key occasion retail activity, in-store, social and digital comms.
"’The Bottle-O’ is deeply entrenched in the colloquial language of us all," says Australian Liquor Marketers GM marketing Josh Gaudry.
"It's uniquely Australian and has that endearing charm that we all connect to. Launching this campaign is one of great pride. It's simple, fun and definitely showcases what we know to be the role of The Bottle-O in local communities across the country."
Credits
Creative Agency: Channel T
Executive Creative Director: Pete Cerny
Creative Director: Tim Bishop
Creative Director: David Joubert
Writer: Paul Suters
Managing Director: Lisa Ramsey
Group Account Director: Andrew Grey
Designer: Domenico Roselli
Producer: Sue Hind
Client: Australian Liquor Marketers
GM Marketing: Josh Gaudry
Senior Marketing Manager: Jacqueline Ling
Media Agency: Starcom
Business Director: Michael Black
Account Director: Sam Smedley
Account Manager: Sisse Marcussen
Group Investment Director: Rebecca Ho
Production Company: Airbag
EP: Alex Tizzard
Director: Uncle Friendly
Producer: Karen Sproul
DOP: Peter Eastgate
Editor: Daniel Lee / ARC
Music + Sound: Otis Studios
Music Supervision: Alyce Guy, Shoop Sync
Casting: Stevie Ray / McGregor Casting
