The campaign is designed to drum up interest in Ten's programming slate in the second half of 2018 - which content boss Beverley McGarven says will be the network's biggest schedule yet.
Network Ten has launched a new trade marketing campaign that aims to show media buyers and marketers ‘10 reasons to buy’ Ten’s second half programming schedule.
Every two weeks for the next six weeks, the campaign will give advertisers and brands 10 reasons to buy across the network, focusing on Ten’s talent, programs, multi-platform success and demographic strength. This includes Osher's and the honey Badger's hair.
“The ‘10 reasons to buy’ campaign aims to clearly outline the benefits of aligning and partnering with Ten during one of the biggest programming schedules in our history,” Network Ten executive general manager revenue – client and partnerships Rod Prosser said.
Ten’s second half slate promises to be one of its strongest in recent years with tent poles Australian Survivor, The Bachelor and The Bachelorette being joined by new shows Pointless, Russell Coight’s All Aussie Adventures, Street Smart, Blind Date and a new Grant Denyer hosted gameshow, Game of Games.
“We know Aussies love and support locally made content and with this line-up, we have made our biggest investment in Australian content. Our second half line-up is the best we have ever scheduled,” Network Ten chief content officer Beverley McGarvey said.
“We have also commissioned eight new shows to be broadcast across a single week in Pilot Week – a week dedicated to showcasing new Australian content.”
Pilot week provides an opportunity for production companies to showcase new concepts with the intent on commissioning them into series.
