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Network Ten is celebrating the launch of the 11th season of MasterChef Australia with herb gardens and three taxi wraps across Sydney and Melbourne.
The campaign will also look to drive subscriptions to Ten's new streaming platform 10 All Access.
Network Ten has launched phase two of its ‘Always On’ nationwide consumer marketing campaign, promoting its latest line-up of shows to come in the next month.
The 'Always On' campaign will run across a range of media, including a strong outdoor focus.
The campaign is designed to drum up interest in Ten's programming slate in the second half of 2018 - which content boss Beverley McGarven says will be the network's biggest schedule yet.