Taubmans have been ‘in it together’ for decades.
Taubmans has reinvigorated the Calamvale Leopards Football Club in Queensland as part of its In It Together campaign.
The campaign rolled out across TV, social and digital channels to paint a picture of Taubmans’ mission to give back to the community.
It celebrates Taubmans’ partnership with the Brisbane Lions and features local club, the Calamvale Leopards Football Club. Club president Darren Tsimpikas narrates the story while the club is transformed.
With a splash of colour, the hero film showcases Taubmans’ contribution to the community. The Taubmans’ team gives the local club a paint refresh, helped by a few Brisbane Lions players and local Leopards members.
Banter co-founder Mitchell Loadsman says the campaign is the start of Taubmans’ ongoing community program.
“It’s been an absolute pleasure to work on such a major campaign for a brand like Taubmans, who have been ‘in it together’ for decades. It was truly amazing to see the smiles on the faces of players and club members, who deeply love their club,” Loadsman says.
“This is just the start of an ongoing community program that will help Taubmans live out their brand purpose.”
Taubmans marketing manager Sarah Yap says Taubmans is committed to supporting local communities.
“Supporting our local communities is woven into the DNA of Taubmans and our people. Families and communities have come together at local clubs like the Calamvale Leopards for generations and we want to help protect and beautify these places where friendships form, dreams are made and memories are created for the future,” Yap says.
Credits:
Client:
Marketing Manager: Sarah Yap
Banter:
Co-Founder: Mitchell Loadsman
Co-Founder: Paul Den
Client Manager: Uvani Appanna
Content Creative: Aidan Lynch
Teknique Films
Director: Brendan Lasker
