"The Target brand has always been synonymous with making Christmas shopping easier."
Target's Christmas TV campaign via AJF Partnership this year embraces all the ways we give.
The campaign, directed by Alex Roberts, humorously looks at all the different personalities of Australian givers, through the use of classic and joyful giving moments.
Target general manager marketing Jamima White said: "The Target brand has always been synonymous with making Christmas shopping easier, and our focus on gifting this year is no different.
"We are the destination for great gifts for the whole family and our vast online and in-store range is curated with meaningful and personal options for all your gifting needs."
AJF creative director George Freckleton said: "Each year, the Target Christmas campaign presents an opportunity for us to cut through with strong insights that position Target as the Christmas destination and build the brand over the long term. We are really proud of this latest expression of ‘That’s Target’."
The multi-touchpoint campaign launched in Australia on Sunday night, coming to life across all of Target's platforms, including TV, digital, social, online, PR and instore.
Credits
Target Australia
● Jamima White, General Manager Marketing
● Nicole Gillard, Head of Brand and Marketing
● Nicole Mandile, Head of Content and Creative
● Laurelle Esse, Senior Marketing Manager Brand and Communications
● Hannah Summerill, Brand and Marketing Communications Manager
● Rosie Burke, Marketing Communications Lead
AJF Partnership
● Josh Stephens, Chief Creative Officer
● Emily Pockley, Head of Client Services
● Jill Cummins, Head of Strategy
● George Freckleton, Creative Director
● Ferne Archer, Senior Account Director
● Carly Dallwitz, Copywriter
● Jess Van de Vlierd, Art Director
● Liesel Haug, Senior Producer
● Elyse Scott, Strategist
Media
● OMD Melbourne
Production
Finch
● Alex Roberts, Director
● Kate Menzies, Producer
The Editors
● Rohan Zerna, Editors
Rumble Studios
● Adam Moses, Composer
● Bec Ivanov, Producer
Bang Bang
Atticus Post
