TAC's latest campaign after the infamous Graham Project.
Victoria's Transport Accident Commission (TAC) has enlisted the help of pro-cyclists in for its new safety campaign.
Created internally by TAC's team and freelance filmmaker and director Chris Phillips, the spot features professional cyclist Peta Mullins and commentator Matt Keenan anecdotally demonstrating safe riding tips.
The campaign has been developed in partnership with the Cadel Evans Great Ocean Road Race which runs from 26 – 29 January in Victoria.
TAC's previous safety project, 'Graham', a three-dimensional model of a man that could withstand any accident, went viral and was exhibited globally.
