If there's one thing this industry is more passionate about than business – it's fitness. The AdNews Bike Club can attest to that.
Cycling is the new golf, and marketers are rushing to capitalise on the unique audience that cycling delivers. As such, Bicycling Australia is proudly launching the Bowral Classic, a prestigious cycling event for NSW. Today marks a year until the launch - 365 days and counting!
And so for our AdNews Bike Club Members, we’re pleased to announce the inaugural Bowral Classic, a Gran Fondo celebration of cycling with exciting and inspiring ride options for riders of all abilities.
On the morning of October 23, 2016, the main street of Bowral NSW will be closed to traffic for the start of the rides. You’ll roll through the quiet and scenic rural roads around local villages, over challenging climbs well-known by local riders including, Brad McGee, and the rising Australian sprint star Caleb Ewan.
Take on the Maxi option - our Imperial Century at 100 miles in the old money, for the fit and the fast. It’s an epic ride through lush farmlands, around the hills and valleys of the Southern Highlands of NSW. The Maxi offers superb riding in a magnificently picturesque landscape.
The 80 km Midi will appeal to those looking for a little less distance but not leave you wanting in the scenery stakes. A more leisurely pace will allow you to take in the picture postcard views, or pile on the pace, race your mates, and get it done before breakfast, the choice is yours.
Our Mini ride will suit families with kids down to the ground. An easy 25 km, the Mini is a chance for mum, dad and the kids to ride together, providing an experience and sense of achievement that will delight and inspire your youngsters, and introduce them to the sport you love.
There are prizes up for grabs for achievements across all categories and there’s a way to give something back and ride for a cause. Cyclists are blessed with the physical capacity to ride and we recognise that others are not so fortunate. You can choose whichever charity you would like to support, for example, KidsXpress, Cystic Fibrosis, MS or Cancer Council Australia.
AdNews Bike Club Members register your interest now, and you’ll receive special earlybird entry at our official launch in February 2016.
Bicycling Australia is owned by AdNews parent company Yaffa Media.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.