The exhibition is part of RTSSV’s Shine a Light on Road Safety Week and will run from November 15 to November 22 at the Melbourne Museum Plaza.
TAC and Road Trauma Support Services Victoria (RTSSV) have launched an interactive exhibition called Left Unfinished, to deliver a powerful road safety message by showcasing everyday items belonging to Victorians whose lives were suddenly lost or forever changed on our roads.
The exhibition is part of RTSSV’s Shine a Light on Road Safety Week and will run from November 15 to November 22 at the Melbourne Museum Plaza.
It will then be on display within the TAC's Road to Zero complex inside the Melbourne Museum until January 2021.
The physical exhibit will feature seven items that each represent a story that was abruptly cut short or ‘left unfinished’ due to road tragedy and will serve as a tribute to the individuals, their families and loved ones, as well as a jarring reminder of vulnerability on Victorian roads.
“When road trauma occurs it’s never expected - it’s sudden, shocking and often final," TAC head of marketing and communications Jo Whyte says.
"We’re often only able to fully comprehend the reality of it in the mundane parts of life that were abruptly left unfinished. We think this is a timely and powerful reminder for all road users to never take their lives for granted on our roads."
An integral part of the exhibition includes an immersive, cutting-edge augmented reality (AR) experience that brings to life the profound stories behind the items.
Created in collaboration with immersive technology creative agency, Unbnd, the AR experience will allow all Victorians to remotely navigate the objects, view video content and photo galleries for each story.
“RTSSV is honoured to be a part of this powerful and thought-provoking campaign, and we thank the brave storytellers for sharing their experience with road trauma," RTSSV CEO Bernadette Nugent says.
"We hope that these stories prompt the community to stop and think about their driving behaviour so we can prevent more people from having hopes and dreams left unfinished."
The campaign was brought to life by independent creative agency Taboo.
“As much I dislike the word “journey”, there’s not many other words fitting enough to describe this project," Taboo executive creative director Nick Jamieson says.
"It’s been a privilege and an honour working with the RTSSV and TAC to share these seven stories through such a powerful and immersive campaign designed to make all Victorians truly think about the decisions they make when they get behind the wheel."
The physical exhibition will be supported by a strategic print, social and digital campaign to help amplify this important message.
Credits
Client: Transport Accident Commission
Candice McDonald, Partnership Manager, Marketing and Communications
Kath Regan, Partnership Coordinator, Marketing and Communications
Nicolas McGay, Manager, Media and Corporate Communications
Alex White, Media and Communications Advisor, Marketing and Communications
Bonnie Szymczak, Manager, Digital and Internal Communications
Mary Collins, Digital Communications Advisor
Bruce Honey, Project Manager, Online
Client: Road Trauma Support Services Victoria
Bernadette Nugent, CEO
Bronwyn Saville, Marketing and Communications Coordinator
Fiona Elliott, Community Engagement and Partnerships Coordinator
Creative Agency: TABOO
Nick Jamieson, ECD
Max Kennedy, Senior Creative
Dane Falkström, Creative
Tim Shelley, UI Designer
Matilda Hobba, General Manager
James Mackinnon, Strategy Director / Partner
Tatum Ambler, Senior Strategist
Group Account Director, Kate Prowse
Suzi Williamson, Account Director
Gill McPhee, Account Director
Lily Anderson, Account Manager
Sim Greentree, Senior Producer
Hannah Cleary, Producer
Web AR: Unbnd
David Loughnan, Project Lead
Dominique Cama, Interactive Producer
Erik Bernacchi, UX & 3D Lead
Ben Carr, 8th Wall & WebXR Integration
Jimmie Friberg, Front-end Lead
Josh Parisi, Creative
StaplesVR, Photogrammetry
Production Company: Positive Ape
Michael Lutman, Director
Jason Byrne, Producer
Jack Davies, Production Manager
Matt Jenkins, DOP
Richard Hamer, Offline Editor
Martin Greer, Grade
Thanassi Panagiotaras, Online Editor
Gusto Studio, Sound
