The brand has brought together Millie Bobby Brown, Coco & Breezy and other Pandora Muses in a new colourful, virtual world.
Jewellery brand Pandora, in collaboration with renowned animation studio, Andy Baker Studios, has revealed a mixed media short film named, One Lovely Day, to help spread holiday spirit and love.
In a time when togetherness is needed more than ever, Pandora has brought together Millie Bobby Brown, Coco & Breezy and the Pandora Muses – Nathalie Emmanuel, Halima Aden, Georgia May Jagger, Larsen Thompson, Tasya Van Ree and Margaret Zhang – in a new colourful, virtual world.
United in their mission to spread holiday spirit, love and the joy of gifting, Pandora’s celebrity ambassadors have been transformed into their animated selves for the first time – celebrating their unique personalities and style.
Passing through Los Angeles, New York, London, Australia and Shanghai in their giftbox sleigh, they will connect with Pandora fans across the globe.
The short film blends real life footage with animated elements to bring together Pandora’s ambassadors for the first time, despite not being able to do so physically.
One Lovely Day reminds us of the importance of coming together over the holiday season: be it physically, virtually, or even in animated form.
“Pandora is all about cherishing memories, and seeing myself as a cartoon for the first time is definitely a memory I will keep with
me. It’s so fun!” Halima Aden says.
Pandora partnered with Andy Baker to create a rich, animated portrayal of a joyful holiday universe, vividly showcasing the characters and their purpose.
“While creating the ‘One Lovely Day’ animation, it was incredibly important to make sure we captured the unique personality of each character, showing off their quirks and personality that make them so iconic, while also conveying the message of unity which is much needed at this time," Baker says.
Also animated within the film is the recently launched Pandora Timeless collection.
The celebrities are each wearing pieces from the sparkling new jewellery collection, which embodies effortless elegance, offering modern interpretations of timeless classics.
“We know this holiday season may be unusual, with some families unable to be together," Pandora chief marketing director Carla Liuni says.
"So, we wanted to highlight that, regardless of where you are in the world, you can still celebrate with the ones you love and show them how much you care. The aim of this feel-good animation is to share this sentiment in a really fun and engaging way.”
