Matt Ford and Jack Steele from The Inspired Unemployed co-designed fashion garments, influenced by their take on functionality.
Australian vitamin, mineral, supplement and skincare brand Swisse Wellness has announced duo Matt Ford and Jack Steele from The Inspired Unemployed as the creative directors of their ‘Functional, Fun’ Gummies campaign via Traffik Melbourne.
Boasting a social media following of over 3.1 million, Ford and Steele have collaborated with Swisse to co-design fashion garments, influenced by their take on functionality, creatively directing the Swisse Gummies SS23 Collection.
Their muse? A wide range of Swisse Gummies containing various functional benefits from immunity to beauty.
The campaign was inspired by the insight that Australian millennials care about their health, but they are generally overwhelmed by the pressures of adulting and that taking vitamins is often seen as just another thing on their never-ending to-do list.
The ‘Functional, Fun’ Gummies campaign will roll out as an integrated campaign through OOH, path to purchase, online and digital extensions and a robust PR and comedic-led social campaign unique to the category.
“We are super excited to launch the Swisse Gummies campaign anchored in ‘Functional, Fun’ with the talented Inspired Unemployed duo. Our objective was to really communicate the amazing taste and benefits of our Gummies offering, in a fun and engaging way that is new and disruptive for the VMS category,” said Kerrie Wade, marketing director ANZ at H&H Group.
Credits
Client: Swisse
Marketing Director ANZ: Kerrie Wade
Associate Marketing Director: Ana Laskova
Senior Brand Manager: Natasha McGill
Senior Manager Public Relations & Communications: Stephanie Taylor
PR & Partnerships Manager: Tash Matic
Creative Agency: Traffik Melbourne
Concepting: Julia Spencer Strategy: Taryn Atkinson
Creative Director: Bonnie O’Hare
Creative: Aleksandr Corke
Executive Producer: Kent Boswell
Producer: Katie Hood
Account Director: Bonny Dixon Media: PMG
Production Company: The Producers
Director: Cameron March
Executive Producer: Aborah Buick
DOP: Miller Best
Edit: Arc Edit
Editor: Josh O'Sullivan
Sound: Rumble Studios
Photographer: Ben Sullivan
PR: AMPR Group - Jennifer Walsh, Ebony Santin, Meg Anderson, Jordane Dillon
