Swinburne Online is encouraging Australians to complete their higher education online in a new campaign by Ogilvy Melbourne.
Swinburne Online is kicking off its latest campaign this week with a TVC featuring inspirational students and inviting Australians to take action and continue their tertiary studies with the rally call ‘Let’s Do This’.
Different versions will be rolled out focusing on the different degree programs such as Business, Design, Education and Psychology.
Teresa Smith, executive director of sales and marketing at Swinburne Online, says: “The success of students studying through Swinburne Online is at the centre of everything we do. This latest campaign builds on our core support message of ‘We’ll see you through’. We know Swinburne Online students are time-poor, working Australians who are balancing work and life commitments alongside their studies.
"It takes dedication and self-motivation to complete tertiary studies. However, we want to reassure students that behind the scenes there is a whole team of people who will work with them to see them through to graduation.”
The campaign is designed to increase awareness of the diversity of courses available online and the quality of education students can receive from completing a degree with Swinburne Online.
David Ponce de Leon, ECD of Ogilvy Melbourne says: “When we have encouragement and support on our side, we’re capable of more. Sometimes we need a bit of positive motivation to make things happen. A friendly nudge to get started. Some support along the way to make the challenge less daunting. And a little reassurance that we can get there together. ‘Let’s Do This’ does just that. It’s an inclusive campaign designed to motivate students, calling out Swinburne Online’s unique position of supporting their efforts all the way through.”
Executions will be pushed online, plus print and outdoor across the country.
Credits:
Creative Agency: Ogilvy Melbourne
Client: Swinburne Online
CEO – Denice Pitt
Executive Director, Sales & Marketing - Teresa Smith
Marketing Consultant - Michael Sharlassian
Production/Post-Production Company: Mr. Smith
Director - Curtis Hill
Producer - Elise Trenorden
Production Manager - Brendan Lee
