Dieting is hard. Not just because you're hungry all the time, but because it's just plain confusing. The Low Carb SuperBun from Grill’d is here to solve that.
A video series created for the burger chain by Magnum PR looks at the extreme behaviours and general confusion around diets, food terms and exercise in a tongue-in-cheek way, ultimately concluding that with the introduction of the Low Carb SuperBun: ‘Healthy just got easier!’
Grill’d Founder and MD Simon Crowe said: “As a brand we have never used above-the-line advertising and don’t plan on doing so, hence the importance of word-of-mouth marketing, branded content and social media to get our brand message out there.
“Our philosophy has always been about quality, fresh ingredients and nutrient-dense food, however more recently we’ve seen a lot of confusion out there and people going to some pretty crazy extremes ‘to be healthy’. At Grill’d we aren’t interested in these passing fads, rather choosing to be guided by the latest research regarding the long-term benefits of a low carbohydrate diet. With the Low Carb SuperBun, we can now offer all of the burgers on our menu as a low carb option, allowing more people to be able to enjoy burgers in a contemporary, premium and healthy way.”
The first instalment of the series, ‘Healthy Girl’, is live now and the second content video, ‘Healthy Guy’, goes live at the end of November on the Grill’d YouTube channel.
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