The Poach Coach reminds us that calves are the hardest place to gain mass and that poaching an egg is easy.
Poaching an egg is quite possibly the hardest thing on earth to do. But wait, no longer will you be screaming expletives in the kitchen next time you make breaky, Sunny Queen Farms is making it easy with the ‘Poach Coach’.
Sunny Queen Farms wanted to create a fun, engaging and informative video to teach people how to use its product while promoting it at the same time. The Poach Coach teaches you all the vital basics, like having the correct water temperature, using vinegar in the water and cracking the egg into a cup before go-time.
Credits:
Agency: BCM
Client: Sunny Queen Farms
Client contacts: Julie Proctor and Marina Pannullo
Account Service: Paul Cornwell, Gemma Boucher, Sarah Fitzgerald
Creative Director: Peter Goodall
Art Director: Sal Borzillo
Writer: Shaun McMahon
Animation & Post Production: Poncho Productions
