The campaign is an ode to Suncorp’s history of supporting Queenslanders through the many adversities that have hit the Sunshine State over the past 100 years.
Summer is around the corner and with it comes increasingly extreme weather, prompting Suncorp Insurance to encourage Queenslanders to prepare for the upcoming storm season with the launch of its newest campaign, “With you through every storm”.
Created by Leo Burnett Australia, the campaign is an ode to Suncorp’s history of supporting Queenslanders through the many adversities that have hit the Sunshine State over the past 100 years.
Launching with a film that contrasts the laidback, suburban Queensland lifestyle with the extreme weather events that have hit those same towns over the years, the campaign is a celebration of the resilient spirit that both Suncorp and Queenslanders share.
Building on the Suncorp Spirit platform, the film finishes on a real Suncorp customer, Pam Murphy, and her Suncorp assessor, at the completion of Pam’s rebuilt home, which was lost in the most recent bushfires that hit Queensland’s Sunshine Coast late last year.
“We know natural disasters and climate change are an ever present problem. And we know in recent years, almost half of Queensland homeowners have admitted they've done nothing to prepare for storm season meaning underinsurance remains one of the State's largest problems," says Suncorp EGM brand and marketing Mim Haysom.
“In our latest campaign, we aim to drive home the importance of protecting Queensland families and communities with the help of a local insurance partner that understands their needs.”
The fully integrated campaign is now running across TV, digital, radio, print and social.
Credits:
Client: Suncorp
EGM Brand and Marketing: Mim Haysom
Head of Group Brands: Tammy Hall
Executive Marketing Manager: Mark Behr
Marketing Manager Suncorp Insurance: Travis Hughes
Marketing Lead Suncorp Insurance: Jade Thomas
Marketing Specialist Suncorp: Morgan Berry
Sponsorship Specialist: Lisa Rees
Creative Agency: Leo Burnett Sydney
Chief Creative Officer: Jason Williams
Executive Creative Director: Andy Fergusson
Creative Director: Dave Varney
Creative Director: Brad Grey
Chief Client Partner: Belinda Drew
Group Business Director: Grace Vizor
Business Director: Kim Thompson
Business Executive: Sidonie Young
Head of Strategy: Graham Alvarez
Senior Strategist: Abigail Dubin-Rhodin
Senior Connections Strategist: Alexandra Roubine
Head of Production: Adrian Jung
Integrated Producer: Lauren McMahon
Multimedia Studio Manager: Dan Crozier
Head of Design: Jason Cooper
Designer/Finished Artist: Emily Boulton
Production Company: The Sweet Shop
Director: Paul Nevison Executive Producer: Greg Fyson
DOP: Earle Dresner
Edit House: Arc
Post Production VFX: Blockhead
Sound: Rumble Studios
Music: Brett Shaw
Media Agency: OMD
