Over the next 12 months, Suncorp with continue to roll out the creative position nationally across its full range of banking, insurance and investment products and services.
Suncorp has launched a new creative platform designed to simplify complex financial issues.
Created with Publicis Brisbane, the new campaign looks to reposition Suncorp with the introduction of Sunny - a straight-talking 10-year-old girl who personifies confidence and optimism.
The decision to launch the new platform follows research that revealed more than two thirds of Australians are feeling confused and concerned about their finances.
Sunny is positioned as a voice of reason when it comes to keeping money matters simple and inspires Australians to spend and save better.
“We know Australians are overwhelmed by where they want to be in their future and how they’re going to get there – so they do nothing. Finances should be a family conversation and the style of the communication should help this," Publicis Groupe MD Simone Waugh says.
“The Sunny campaign leverages Suncorp’s 100-year heritage in being there for customers in the moments that matter most. Sunny marks a new era for the Suncorp brand and will make banking and insurance tasks easier and ultimately make dreams feel more attainable.”
The creative campaign will be activated in Suncorp’s national retail network and embedded in its partnership with Netball Australia.
“Our research tells us that money is the number one anxiety for many Australians, and they’re lacking confidence and knowledge to take control of their finances. Sunny aims to give Australians simple steps to spend better and save better through insights, support and tools to help them make positive choices about how they approach their finances," Suncorp Executive GM brand and marketing Kristi Woolrych says.
“The creative is underpinned by a suite of competitive products as well as our new Suncorp Benefits program that helps our customers save on everyday things that eat into their finances, like groceries and fuel.”
