Adshel, Starcom and Suncorp have teamed up for a digital out of home activation which tracks Suncorp's mobile lenders across Sydney in real time.
The campaign is being described as a "market first" and aims to position Suncorp as a service oriented banking provider. The campaign operates through an Adshel created app which tracks, in real time, the location of Suncorp Bank's mobile lenders using GPS.
Consumers are then able to see which lender is in close proximity along with observing the coverage of Suncorp's network across Sydney.
Adshel chief revenue officer David Roddick said: "Dynamic campaigns are a great point of difference for the out-of-home medium.
"By offering location updates to a broad commuter audience we’re reinforcing the citywide coverage that Suncorp’s Mobile Lenders achieve. Clients are increasingly seeking campaigns that engage and drive immediate action, and we anticipate a growing demand for dynamic content as the market rises to meet these challenges.”
Suncorp Bank brand manager Kelly Brightwell said: “This campaign allowed us to showcase the convenience and breadth of Suncorp Bank’s mobile lending network in real time. We are passionate about taking advantage of innovative media solutions and this collaborative project has helped deliver great cut-through.”
The campaign is live on digital panels across the Adshel Live Network in Sydney.
Credits:
Client: Kelly Brightwell, Suncorp Bank
Media agency: Hamish Strahorn, Starcom Brisbane
Creative agency: George Patterson Y&R
Production: Adshel Immerse
Media Sales: Adshel Brisbane
