Who knew blowing boredom bubbles in a board meeting could spark the next big idea.
Well that's exactly what happens In the second instalment of the Cool Ridge campaign by BMF Melbourne and Schweppes. This time a loveable echidna blowing bubbles into her water is the lightbulb moment for the crackpoint team of furry puppet marketers.
This is how marketing genius is created, maybe we could learn a thing or two.
The Cool Ridge campaign runs on TV, outdoor, point of sale and social media.
A third commercial in the series to support the launch of a naturally flavoured water will follow later this year.
Credits:
Creative Director: Carlos Furnari
Art Director: Robat Jones
Copywriter: Kerem Sekerci
Planning: Simon McCrudden
Agency Producer: Fiona Gillies
Director: DogBoy
Producer: Natalie Taylor
Post Production: The Pound
Production Company: The Pound
Editor: Gary Woodyard
Music & Sound Production: Production Alley
DoP: Lachlan Milne
Graphic Design: Shannon Riches
Photographer: Adrian Lander
Senior Account Manager: Rhys Thomas
Account Director: James Bilaver
Client: General Manager, Marketing: Troy McKinna
Group Marketing Manager, Non Carbonated Beverages: Murray Raeburn
Brand Manager, Water Category: Bo Jakubenko
