Australian women are statistically safer drivers.
Coffee Cocoa Gunpowder (aka Cocogun) has created a brand campaign for Stella, the game-changing, purpose-driven car insurance brand that’s been developed by women, for women.
The campaign, which features a wide cross-section of Australian women, celebrates the idea of owning who you are in the face of societal pressures, expectations and criticisms.
The Stella brand was created because women make up over half of road users, and research shows that Australian women are statistically safer drivers.
However, many insurance and motor services do not speak directly to them. This is why Stella’s products and customer experiences are designed to prioritise the needs of women and support a broader vision to help balance the gender biases that exist in insurance and beyond.
Stella rewards women for being safer drivers by providing premium benefits, competitive pricing and tailoring their products with women in mind. They also offer domestic cover to take extra care of those affected by domestic and family violence by waiving excess relating to a claim.
The brand has proudly formed a long-term partnership with Women and Girls’ Emergency Centre (WAGEC) and commits $5 from every new policy towards helping women walk away from domestic violence.
While female-focused, Stella also offers cover to anyone who shares the ambition of creating a more equitable world. As a vocal LBGTQI+ ally, they're one of the only insurance brands offering a non-binary option on the quote cover. It's competitive cover for she/her, he/him and they/them.
The ‘Unapologetically For Women’ campaign runs across BVOD, press, out of home, radio and social. The film was shot by Selina Miles through Scoundrel alongside a majority-female crew. Stills were shot by Milos Mlynarik.
Stella Head of Marketing, Anita Manchester: “Creating this campaign has been an exciting moment for Stella to really bring to life and embody what the brand stands for. We want to change the perception of insurance, particularly for women, as well as the perceptions that exist for women in life at large. We’ve got some big ambitions to be a positive force for change and are thrilled this campaign helps showcase this to our audience.”
Cocogun Co-Founder/Managing Director Chiquita King: “It's been great to partner with a brand that has a desire to rewire the system and cater for women - in a helpful, intelligent and utterly unapologetic way. The Stella brand and the thinking behind this work is about making the world a more equitable place. When that happens we all win.”
Credits
Stella Insurance
Sam White – Founder and CEO
Renee Cosgrave – General Manager
Anita Manchester – Head of Marketing
Lisa Clark – Content Producer
Cocogun
Chiquita King – Founder and MD
Ant Melder – Founder and Creative Partner
Emily Hahn – Group Business Director
Lewis Clarke – Copywriter
Lauren Maneschi – Art Director
Monique Pardavi – Executive Producer
Chris Clausen – Head of Design
Rachel Tse – Designer
Hayden Wright – Head of Social
Scoundrel
Selina Miles – Director
Adrian Shapiro – Executive Producer
Holly Winter – Producer
Smith & Western
Dan Higson – Executive Producer
Nick West – Creative Director
Milos Mlynarik - Photography
