A who's who of Australian sport aim to highlight the breadth and depth of sport on Foxtel.
A range of Australia's sports stars across several codes, including Steve Smith, Dustin Martin and Sam Kerr, are fronting Fox Sports new marketing and promotional campaign.
Home to more than 40 different sports codes, including the major national codes, the campaign aims to show the depth and breadth of sports available on Foxtel.
Aside from test captain Smith, Matildas striker Kerr and Richmond star Martin, the campaign features footballers Ellyse Perry and Tim Cahill Wallabies captain Michael Hooper, and Supercars star Craig Lowndes.
AFL stars Buddy Franklin, Patrick Dangerfield, Moana Hope and Erin Phillips also join NRL stars Cameron Smith, Cooper Cronk, Sam Burgess, Darius Boyd, Jason Taumalolo and Boyd Cordner to round out the star-studded cast.
The premise of the TVC is that families and sport go hand in hand in Australia. The campaign brings this nostalgia to life by recreating the weekly ritual of families across the country and the Saturday morning sports run but featuring our sporting heroes.
Fox Sports creative concept and production team developed the campaign concept which was executed by Winifred TV Production with creative support by Host Havas, Cream and WiTH Collective.
“Foxtel’s offer brings unrivalled value for sport to Australian families and couldn’t come at a better time as we gear up for an exciting 2018 winter sports season,” Foxtel CEO Patrick Delany says.
