Spirit Super's 'Don’t Be Super Stupid' via Common Ventures

Spirit Super has launched a campaign promoting financial literacy - Don't Be Super Stupid - created by Common Ventures.

Targeting those who would do pretty much anything except sort out their super, the campaign inspires people to make those simple changes to their super that can have a big impact.

To breathe life into the ‘done to death’ topic of financial literacy, Common Ventures worked collaboratively with comedian Alex Ward.

Brian Merrifield, ECD and founder of Common Ventures, said extreme procrastination was the creative playground for this campaign.

"We worked closely with Alex Ward to expand on those moments when we’re consciously avoiding the thing we should be doing. Even though the situations are ludicrous - they’re relatable,” said Merrifield.

Common Ventures senior creative, Daniel Nutman, said financial literacy campaigns are always a challenge.

"They’re an info overload and people don’t pay attention long enough for all the details. We simply wanted to trigger a thought through creative that's uncommon for the category," said Nutman.

The campaign, which will run across BVOD, social, digital video, display and podcasts was produced by Common Ventures, with James Crawley, creative director and founder at Common Ventures, directing the spots.