SPC and Leo Burnett Melbourne get sentimental, appealing for Aussies to cherish moments and the fruit industry.
Leading into its 100th year, SPC Ardmona aims to make Australians rethink the importance of preserving the fruit industry.
With SPC being one the largest remaining fruit canneries in Australia, the ad is designed to show people why preserving the future is important by allowing them to preserve their most cherished memory in an SPC can.
SPC senior brand manager Mark Malak says: “We all have special items that evoke powerful memories, but it’s easy for them to be lost or forgotten. Once they’re gone, they’re gone.
"We’re a preserving company, so why not preserve the things people love? Because just like Aussie fruit, we believe anything important is worth preserving.”
Launching across social channels, Australians are being asked to submit their most cherished memory. 100 will then be selected and preserved for another 100 years.
Each can will be individually designed around the owner’s memory. Creating a bespoke, airtight time capsule that keeps their item and its story safe for generations to come.
Credits
Client: SPC Ardmona
SPC GM Marketing & Innovation: Mark Connolly
SPC Head of Brand Marketing: Anand Surujpal
SPC Senior Brand Manager: Mark Malak
SPC Assistant Brand Manager: Gillian Wickramasinghe
SPC Social Media Manager: Sophie Fransella
Chief Creative Officer: Jason Williams
Senior Art Director: Blair Kimber
Senior Copywriter: Alex Metson
Producer: Maria Borowski
Designer: Matt Porch
Head of Social: Chris Steele
Associate Digital Creative Director: Tim Shelley
Social Creative: Katelyn Testa & Danielle Ruasol
Group Account Director: Ari Sztal
Account Manager: Kenneth Chow
Production Manager: Kaelene Morton
Production Company: Studio Pancho
Director: Lizzy Bailey
Producer: Francesca D’Orazio
DOP: Aaron Farrugia
Editor: Chris Ward
Sound: Gusto Music
