Coca-Cola Amatil group SPC Ardmona has hired Leo Burnett Melbourne across a stable of its brands, replacing Ogilvy.
The agency will take on all integrated communications across its SPC, IXL and Taylor's brands.
“We have an ambitious agenda for our company and our brands,” SPC Ardmona marketing and innovation director Bronwyn Powell said. “It's a very exciting time, and we need a strong, innovative creative partner to help us deliver. Leo Burnett is an excellent fit with our business, both in terms of culture and capabilities.”
Leo Burnett Melbourne chief executive Melinda Geertz said: “This is a business we feel passionate about. These are iconic brands that are supporting hundreds of farmers here in Victoria, and the client has so much determination to innovate and grow. We are delighted to have the opportunity to partner with them.”
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