Break free from the status quo.
SodaStream, sparkling water brand, has launched a global marketing platform highlighting the endless beverage creations possible with its at-home sparkling water makers.
Titled, 'If You Can Dream It, You Can Stream It', the creative umbrella will house an array of brand initiatives and content that invites viewers to break free from the status quo and let their imagination run free.
By offering a refreshing alternative to the ordinary, SodaStream empowers individuals to personalise and reimagine their world in new sparkling ways.
Created by advertising agency Energy BBDO, the :30, :15 and :06 spots are now live across SodaStream Australia’s social and digital channels, BVOD and connected TV, with free to air TV going live in the coming months.
The initial Australian launch includes an all-new creative spot: ‘Dream It’ Endless Possibilities. Showcasing a unique viewpoint from inside the SodaStream bottle and carbonation bubbles, the film shows partygoers customising their sparkling water with their favourite PepsiCo brand flavours, including Pepsi and Soda Press Co, and fresh garnishes.
The video demonstrates how SodaStream opens a world of possibilities for customers to imagine what a can can't, and encourages them to dream up new ideas, experiment with new flavours, and realise the unlimited ways they can customise their world.
With a consumer-first manifesto, ‘No matter your dream, you can make it a reality with SodaStream’, the campaign celebrates the tastemaker and what makes them unique.
SodaStream leans into its new Push for Better global positioning and brand purpose, inspired by the power of a simple push of a button and the stream of positive change that it sets in motion – for consumers and the planet.
The brand revealed its new positioning at the end of last year, and this marks the first Australian campaign that brings to life the premium experience customers can continue to expect with SodaStream.
Laura Wilson, MD of SodaStream Australia, said at its core, SodaStream aims to empower its customers and inspire them to unleash their creativity and experiment with the endless possibilities of bubbly beverages.
“This innovative new hub and creative content embodies this mission and speaks to our key pillars of personalisation, wellness, and sustainability," said Wilson.
"We can’t wait to see the incredible ways in which our customers reimagine their world with SodaStream.”
Jonathan Fussell and Robin Laurens, executive creative directors of Energy BBDO, said 'If You Can Dream It, You Can Stream It' encapsulates the shared values of their consumers and the brand, emphasising the transformative power of customisation.
“Our goal was to craft a powerful mantra that resonates with consumers who want to join us in revolutionising how the world drinks,' said Fussell and Laurens.
