Smith’s chips are worth getting bindis for, if you believe the latest campaign from Clemenger BBDO Sydney.
The BBQ season is upon us and Smith’s is bringing you the perfect summer entrée – its chips.
The campaign celebrates Smith’s position at the heart of every great Aussie BBQ and the lengths people will go to get their hands on its chips.
Spearheading the campaign is a new brand film featuring long-term Smith's ambassador Stephen Curry.
Smith’s senior marketing manager Sheri Juchau says: "There's nothing more Aussie than a backyard BBQ and Smiths has long played a role in this loved occasion. We wanted to reflect this in a humorous way, whilst showcasing just how delicious our chips are. We're thrilled with our new campaign, and hope Aussies love it as much as they do Smith's chips."
The campaign aims to solidify Smith's role as "The great Aussie entrée" at every Summer BBQ, and is rolling out across TV, digital, social platforms, in-store and outdoor.
Credits
Client: Smith's
Senior Marketing Manager: Sheri Juchau
Brand Managers: Lynn Rutherford, Kim Pettet
Agency: Clemenger BBDO Sydney
Executive Creative Director: Paul Nagy
Creative Director: Paul Dunne
Art Director: Willy Maitland
Copywriter: Zander Williment
Senior Art Director: David Lidster
Senior Designer: Daniel Mortensen
Head of Planning: Kit Lansdell
Senior Account Director: Holly Whiteley
Account Manager: Thomas McManus
Account Executive: Celia Mortlock
Senior TV Producer: Jo Howlett
Senior Sound Engineer: Anthony Tiernan
Original Music Composition: Composr
Senior Digital Producer: Claire Bisset
Senior Print Producer: Paul Whelan
Digital Designer: Sebastian Perez de Arce
Production Company: Eight
Director: Josh Frizzell
Producer: Annie Schutt
