Slow mo

19 August 2010
 

Advertiser: Carlton Draught
Creative Agency: Clemenger BBDO (Melbourne)

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Carlton Draught will unveil a new TV spot on Friday 20 August using slow motion technology to satirise life at the pub.

The TVC uses Puccini's famous aria 'Nessun Dorma' with different lyrics to accompany the images of men, beer and the funny things that can happen at the pub.

The TV campaign, created by Clemenger BBDO Melbourne, is the latest installment in the 'Made from beer' series.

The campaign will run across television, outdoor and digital platforms.

Executive creative director: Ant Keogh
Creative team: Richard Williams & Anthony Phillips

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