Mr Mumbles kicks off first campaign for Simply Energy.
Simply Energy has unveiled its first brand campaign ‘Energy that works with you’ to promote the energy provider’s commitment to help customers feel in control of their energy usage.
Created by independent creative agency Mr Mumbles, the campaign brings to life three fun, energetic balls born from spheres within the Simply Energy logo.
Mr Mumbles creative partner Andrew Town says: “The new characters represent a fun way to humanise the brand and bring it to life in a charming, unexpected way.”
Simply Energy marketing manager Jody Doran says: “The energy industry is in a state of transformation so it’s important for us to partner with our customers to help them take control of their energy usage and to provide more transparency around the process.”
The campaign, which includes a 30-second brand spot and a series of 15-second retail spots will run in Victoria and South Australia across broadcast, online, print and with life-size promotional characters to support the brands sponsorships.
Credits:
Brand: Simply Energy
Marketing Manager: Jody Doran
Creative Partners: Andrew Town & Laurie Ingram
Client Services Director: Lisa Milner
Head of Content: Amanda Collins
Animation Company: Heckler Sixty40
Animation Directors: Mark Simpson & Simon Robson
Head of 3D: Max McMullin
Head of VFX: Jamie Watson
VFX Producer: Aborah Buick
Production Company Film: Exit Film
Director: Ben Saunders
Executive Producer: Kat Latour
Music: Gaga
Sound Design: Nylon
