Presenting ‘the sun’ as a character that doesn’t always have the best intentions when it comes to your skin.
SICKDOGWOLFMAN’s Australian SPF brand, SLATHER has launched ‘The sun is not your friend’ in collaboration with Haven’t You Done Well.
The film builds on the brand’s anti-category positioning presenting ‘the sun’ as a character that doesn’t always have the best intentions when it comes to your skin.
Australia is a giant desert island, sitting under a depleted ozone layer, that gets bombarded with some of the highest UV radiation levels on the planet.
Despite this, studies show that fewer than three in 10 Australians use sunscreen regularly. Dropping to one in five when it comes to men, which has led to men making up the majority of that no.1 skin cancer ranking.
SLATHER has already begun tapping into this market via two in-house animations, and will continue its push to engage this demographic on the importance of looking after yourself in the sun, and Australia at large.
The spot was made with Haven’t You Done Well’s director duo, Will & Sej, Production Alley’s Rodney Lowe for sound.
Credits:
Agency: SICKDOGWOLFMAN
Production: Haven’t You Done Well
Directors: Will & Sej
Producer: Tessa Mansfield-Hung
Producer: Lauren Nichols
Executive Producer: Georgia Mappin
Executive Producer: Tom Rickard
Production Manager/Post Producer: Louise Todd-Smith
2nd AC / Production Assistant: Lucy Bain
DOP: Marcus Cropp
1st AC: Harry Huggins
Gaffer: Corey Clement
Best Boy: Luca Muscato
Sound Recordist: Brendan Muller
Production Designer: Joe Patten
Production Assistant: Max Krywulak
Wardrobe: Brynne Lowen
SFX Makeup: Tania de Ross
Editor: Will & Sej
VFX: Josh Regoli
Colourist: Daniel Witt (Moodlab)
Sound: Rodney Lowe (Production Alley)
