With the sale of Medibank Private in full-swing, the government has released a TVC for its IPO.
The campaign, by Belgiovane Williams Mackay (BWM) explains the first step in the process of becoming a potential shareholder, and the benefits of applying for the IPO of Medibank.
To participate in the IPO, potential shareholders can apply to pre-register for a prospectus, giving them preferential allocation of shares.
The campaign is part of the government's sale of the private health insurer, which is set to list on the ASX by December 2014.
