Job site Seek is challenging prospective employees to put together a 140-character CV via Twitter in a bid to win prizes.
The #SEEKCV campaign, created by Isobar, offers the best resume a series of prizes worth up to $5,000, which contribute to one of three options: courses through Seek Learning, career coaching or contributions to household bills.
Konrad Spilva, managing director at Isobar Australia, said: “Research continually reveals that people are filling their CVs with way too much guff. The insight was so obvious to us – we found the most concise medium there is to force job seekers to really think about what makes them stand out in the market.”
The campaign is running on social and digital.
Credits
Client: Seek
Creative: Isobar
