Scenic Tours' new brand campaign shows travelers that the “wonders never cease” onboard its luxury European cruise liners.
The campaign, by Sydney creative agency Bloke, is part of a global rebranding exercise designed to highlight Scenic's position as the luxury leader in the highly competitive Europe River Cruise market.
Australian director Justin McMillian worked on direction while Alexandra Hay and Rabbit Content handled production. The latter involved Getaway presenter Catriona Rowntree on board to film walk through video, a still-life photography crew, a lifestyle photography crew, a 3D walk through crew and an online content crew alongside those working on the TV film.
Bloke creative partner Mike O'Rourke said: “Scenic have undergone a global rebranding exercise to better reflect their luxury positioning, ad this 90 second wonder-filled TVC is just the beginning.”
Scenic general manager of sales and marketing Michelle Black said: “We invite all our guests to 'never lose their sense of wonder. The Bloke team have done a great job bringing this to life for us.”
